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5 Ways MOBILE APPLICATION DEVELOPMENT Can Help You Get More Business

cross platform mobile app development

The advent of Mobile Apps in the business industry has revolutionized the markets of diverse industries. Earlier, they were just an option or a part of the overall business. But today, as we take note of the trends in the market surge, it is observed that,

Mobile apps are not just a necessity anymore, but an imperative!

Businesses are demanding Smart Mobile apps for their markets, as it increases usability, meets customer’s interests, maintains engagement, involves direct marketing, and delivers instant profits while building brand awareness among the target markets.

Market analysis reports noted a surge in app downloads over recent years, and it is a proven fact that the surge will soar high in the coming years. Last year, there were more than 205 billion app downloads. That’s a 15% increase in app downloads from the year 2017. Experts predict a 25% increase in global app downloads between the years 2018 and 2022.

Mobile Apps – Futuristic Tools for Smarter Businesses

Reportedly, well-established business firms such as banks, retailers, hotels, restaurants, corporate, and other large enterprises have improved their business market and value through custom mobile apps. Few of them have opted for completely new app designs for their business, while the rest have chosen to modernize their existing app structure for better business markets. Either way, industries are waving a BIG YES to smart apps for better customer service and increased business value.

Three factors to remember while designing a mobile app:

      1.  Identifying The Problem

      2.  Designing a feasible solution

      3.  Constant upgrade for better productivity, compatibility, and reduced costs.

Uses of Mobile Apps:

There are multitudinous benefits of having a smart mobile app for your business. Listed below are a few,

      1.  Branding & Design

      2.  Direct Marketing

      3.  Instant Online & Offline Access

      4.  Looking up Account Activity

      5.  Interactive Engagement, and so on

Other Latest Mobile App Trends:

1. On-Demand Apps:

Over years of market research and analysis helped industries to learn,

      1.  What people need.

      2.  What keeps them engaged for a good amount of time.

      3.  To develop smart apps that offer quality solutions to people’s demands and their current issues. 

Industries have recognized the emergence of On-demand apps and started investing their time and assets into building value-based apps or products. The rise of these apps has helped the organizations to effectively streamline their regular processes leading to more comfortable and viable daily tasks.

These on-demand apps have been effectively serving a variety of businesses like,

  • Food order & delivery services
  • Cleaning services like dry-cleaning, laundry, sanitation, etc.
  • Online supermarket stores
  • Cab services
  • Travel apps
  • e-commerce apps for business
  • Social media apps for fun & business
  • Online gaming for entertainment, and so on.

2. Virtual / Augmented Reality Apps:

Both Virtual Reality (VR) and Augmented Reality (AR) apps have taken the entertainment and gaming industry by storm. It has created a surge in economic growth trends by both consumers and businesses alike. These industries, being of high interest to the users, demanded constant innovation and new technologies for their apps. 

The industries more likely to continue the growth trend in AR consist of the

  • Healthcare industry
  • Real Estate industry
  • Retail industry
  • Engineering industry

The industries more likely to continue the growth trend in VR consist of

  • Technology-based companies
  • Gaming industry
  • Events industry

The demand for this trend has no limits as it offers a real-time visual experience to its customers. As customers are quite inclined to this trend, industries are demanding for a better engaging presence and activity of their products and services.

3. Wearable Apps: 

Unlike normal mobile applications, Wearable Apps are lot more unique and creative. Multiple industries have opted to develop these apps due to their smart features and innovation.

Let’s have a glimpse of a few industries that are adapting to these apps.

  • Education
  • Healthcare
  • Automotive
  • Industrial
  • Smart buildings

4. Accelerated Mobile Pages:

Accelerated Mobile Pages (AMP) is one of the most sought-after, futuristic trends in the technological industry. It supports faster mobile page loading across all mobile devices.

Benefits of Accelerated Mobile Pages (AMP):

  • Reduced bounce rates
  • Retains visitors
  • Improved user experience
  • Better app performance

5. Enterprise Apps and BYOD

Successful enterprises have always contemplated launching their custom versions of apps for better customer service and improved performance. These apps are called “Enterprise Apps” or BYOD “Bring Your Own Device” models.

Enterprise Apps: These are custom-built applications that a business would use to assist the organization in solving enterprise as well as customer problems.

Uses of Enterprise Applications:

  • Electronic billing systems
  • Cash transactions
  • E-mail marketing systems
  • Content management
  • Customer support
  • Customer Relationship Management (CRM)
  • Enterprise Resource Planning (ERP)
  • Business Intelligence
  • HR Management
  • Enterprise Application Integration (EAI)
  • Collaboration systems.

In future, it is anticipated that a large number of hybrid enterprise apps would be developed, as per the demand.

Bring Your Own Device Models: This is a forthcoming practice where employees are open to work through their own devices such as smartphones, laptops, and tablets. The need for BYOD is expanding as people have their own high-end systems and mobile devices that are more accustomed to using their own devices or mobile operating systems. This has been introduced to bring in much ease and support to employee work practices. 

Conclusion:

Be it traditional practices or innovative trends, Maple Software has its own mark and a tremendous impact on the Mobile Apps development industry. We offer custom mobile software development services for iPhone, Android, iPad, Windows, and every other device in one place. We are the pioneers in delivering custom-designed, innovative mobile apps to our clients.

Maple Software – A unique service provider for better brand visibility and accessibility.

Maple Software leverages the latest cross-platform tools to facilitate application development on multiple mobile platforms like iOS, Android, Windows, etc.

Increase your brand value through Maple Software Smart Apps.